If Google Maps is your loving maps app, then you’ll soon viewing the related ads at the bottom of Google maps screen after performing a search.Google released the updated ad experience the other day, which they believe more appealing for the users and more successful for the advertisers.
Google describes how this will work on their Google Adwords blog:
elevant ads on the Google Maps app can now appear at the bottom of the screen after a user performs a search. They include a title, ad text, and a link to get directions. Users can tap or swipe upward to see more information — this is a new click type known as “Get location details” and results in a standard CPC charge.
When users click on an ad to get location details, they’ll see additional information such as the business’s address, phone number, photos, reviews and more. From here, there are a number of paid and free click actions they can take. Free actions include saving business information for later, sharing a business with a friend, or starting navigation.
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Google Maps Start Ads At The Bottom Now
Here is the example showing ads in Google maps
This was unavoidable, actually I was amazed when I did not see any ads when Google Maps application was launched last December. As opposed to Apple, Google tends to make most of its income from the ads, and this is so-called the ad experience appears like an stylish way to integrate ads in the map app. It is much better than sponsored links in iOS 6 Maps application that that was run by the Google.
[Source Inside Adwords blog]